Dror Balshine , President and Director

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Dror founded Sol in 1997 and led the organization to a market leadership position. From 1997 to 2019, Dror oversaw the business as both President and CEO. In 2018, Dror was successful in attracting significant financial investment from leading Canadian venture firms to grow Sol and specifically invest in plant optimization and building out the leadership team. As founder and President Dror is actively involved in business development, operations and innovation. Dror is a strong advocate for the plant-based sector and is currently the Vice-Chair of Plant Based Foods of Canada, the leading voice for the plant-based industry in Canada. Prior to starting Sol, Dror worked for Hilti Corporation in Canada, Lichtenstein and the United Kingdom in strategy and sales. He holds an Master of Business Administration (University of British Columbia), an International Business Certificate (Erasmus University Rotterdam) and a Bachelors in Economics (University of Western Ontario).

John Flanagan, Chief Executive Officer

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John Flanagan is CEO of Sol Cuisine Inc. and has more than 25 years experience in the consumer packaged goods industry and has worked at senior levels at companies such as Nabisco, Coca-Cola, Unico and Sun Rich. Prior to joining Sol Cuisine, John was CEO of NuStef, a Canadian commercial baking company where he built the business and led the sale process to a USA private equity firm. John joined Sol Cuisine in July of 2019 and has been instrumental in professionalizing the organization, building the senior team, securing further equity financing and growing the economics and performance of the business.

David McLaren , Chief Financial Officer

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David has over 28 years of experience in CPG companies working for seven Tier 1 North American CPG companies. David has been a CFO for the past 15 years. Prior to joining Sol, over the past three years, David has completed $1.1 billion in public M&A and financing deals over 16 transactions. David is a Chartered Professional Accountant, honored with a Fellowship from the Chartered Professional Accountants Association in 2012. David holds a Bachelor of Commerce (Honours) degree from McMaster University.

Ken Cross , Chief Marketing Officer

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Ken joined Sol in 2020 with the mandate of accelerating revenue growth through adoption of CPG best practices in Marketing and Product Development. Priorities include entrenching the brand amongst a rapidly growing community of Sol consumers, accelerating pace and scale of new product innovation, defining and validating value-optimizing in-store condition strategies, and developing and executing U.S. and international expansion plans. Ken’s 30+ year career experience includes executive roles in marketing, sales, mergers and acquisitions, and general management, and uniquely prepares him for success in this role at Sol. He brings a combination of successes at large CPG companies like P&G, Kellogg’s, Mars, and Maple Leaf Foods along with extensive experience in the private equity space. Ken holds a Master of Business Administration (Queen’s University) and a Bachelor of Economics (University of Western Ontario).